The Visual Merchandiser will work alongside a wider team of Coordinators to create strong, attractive visual displays that will improve the aesthetic appeal of the product, collection or company. They will often liaise with more senior members of the team to develop and implement company guidelines regarding visual merchandising, working to channel the company’s overall image and style through displays. In some cases, Senior Visual Merchandisers will train others in the team, as well as coaching other departmental staff within the store on how to merchandise certain products. The post holder will be constantly looking for new ideas and designs to improve visual displays in order to attract customers and impact on sales figures.
- There are two main routes to get to this position. Some individuals choose to work their way up from a Sales Assistant role to a Junior Visual Merchandiser. Others gain a Level 3 Diploma in subjects such as Fashion Retail or Visual Merchandising.
- Employers will look for candidates with relevant experience, either through a work placement, or previously holding a position as an established Visual Merchandising Assistant or a Visual Merchandiser.
- Salaries for a Visual Merchandiser can range from £15,000 to £30,000, with Senior Visual Merchandisers earning anything up to £50,000.